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Project: Symbol & Packaging Design
Client: Yayee, Luxury Garment
FENGHUANG
Yayee is a luxury fashion brand inspired by modern Peranakan culture, uniting the Phuket community. "Fenghuang" (เฟิ่งหวง) is symbol for its deep history. Dating back to 8,000 B.C., the Fenghuang was first depicted as two birds, Feng (male) and Huang (female); later merging into one. It combines features of various birds and has five-colored feathers representing the Confucian virtues of goodness, righteousness, propriety, wisdom, and loyalty. To share our brand’s story with customers, we’ve designed four sizes of gift packages, each embodying the essence of Yayee’s values and connection to the community.
Made in Phuket
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