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Project: Branding & Character Design
Client: Oleen, Cooking Oil Company
DEE JUNG
The character "Dee Jung" is inspired by crispy foods, with his head shaped to resemble the texture of fried food. Since the brand specializes in selling cooking oil, Dee Jung serves as its representative. He is dressed as a skilled chef, symbolizing his expertise in cooking. Dee Jung is known for his kind heart and his willingness to help everyone. His name also holds significance in Thai, where "Dee Jung" means "this is great," reinforcing the message that the product is exceptional.
COMING SOON..
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