JOYLIDAY GANG

The character design for the arcade integrates a 'Tetris' theme, seamlessly connecting with the 'Joyliday' brand that unites its community. This 'Tetris' concept resonates with the millennial audience, reflecting their diverse personalities when they immerse themselves in the arcade experience. The 'Joyliday' characters embody eight distinct postures: Enjoyment, Socialization, Enthusiasm, Risk-Taker, Excitement, Surprise, Cool, and Chill, capturing the varied moods and energy of this dynamic generation.