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Project: Branding & Character Design
Client: Gogilang, Korean BBQ Restaurant
 
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GOGILANG

The character "Gogilang," who lives inside a coconut shell, is designed with a sense of curiosity. Always eager to explore and lend a hand, it serves as a friendly companion to visitors, acting like a little guide. The character connects the art of grilling with the beauty of the surrounding landscape, offering an experience that satisfies both the palate and the social feed. Gogilang symbolizes happiness, deliciousness, and the essence of Korean culture, representing Korea's rich and longstanding heritage.
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The Art of Korean BBQ

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